Year: 2015

  • 6 things I learnt from ‘hustling’

    Hustle is a popular tech/startup term – but I have never really seen anyone explain what they did when they were hustling – you just hear them say they ‘hustled’ and then they were ‘successful’. It tends to be defined as: Anything you need to do to make money… if you making money, you hustling. In…

  • Build the company you wouldn’t sell

    I watched this talk ‘Build the company that you wouldn’t sell‘ by Zach Klein and it aligned well with this talk I watched by David Hieatt around the concept of doing one thing well. It seems as though the norm these days when building a company is to start building it with your exit strategy in place before you even…

  • Decision fatigue

    Early this year I was part of a discussion around ‘how many design options to present’ and the topic of decision fatigue came up. Decision fatigue is defined as: Decision fatigue refers to the deteriorating quality of decisions made by an individual, after a long session of decision making. It is now understood as one…

  • Engineering Happiness

    As part of joining Automattic – you are required to spend your first three weeks in product support. I was recently part of the first group of the WooThemes team to do the 3 week Support Rotation and it gave me some key insights into customer behaviour – as well as my own behaviour  –…

  • WooCago

    25 hours of flying, 9 hours of layover and 6 movies. That’s what it took to get from South Africa to Chicago for my first team meetup since starting at WooThemes. Over the course of two days, 15 WooThemes employees flew to Chicago from around the world. One of the benefits of working for WooThemes…