By introducing a variety of artistic voices into our brand, we make room for a diversity of perspectives and visual styles. https://mailchimp.com/design/
Mailchimp just launched their new brand design and it’s great to see a software company break with the current trends around illustration styles that we see on most software companies websites currently. It’s worth taking a look at.
Small business owners are not website focused. They require an approach that recognizes their entire business and context. The quote above was a highlight from a recent customer survey conducted by Automattic – it seems pretty simple right. Or is it? You see, visit the homepage of most services that allow you to create a […]
We speak a lot about user research at Automattic within our various product divisions and it’s easy to get your head down in the trenches and feel like you don’t have the time to come out to even see your users, never mind speak to them!
I read Die Dashboards Die – by Nir Eyal recently and it resonated with me – but it also got me thinking about how some of this could be applied to traditional web design.
Early this year I was part of a discussion around ‘how many design options to present’ and the topic of decision fatigue came up. Decision fatigue is defined as: Decision fatigue refers to the deteriorating quality of decisions made by an individual, after a long session of decision making. It is now understood as one […]