Category: Thoughts

• It’s the small things that matter

  We are currently getting feedback on some new designs (using Lookback – a great product if you have not tried it) as part of the cart and checkout redesign I am working on for WooCommerce. During the sessions, in the final step, we ask the person testing the prototype to view what the new checkout…

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• The value of good inputs

  Are the projects you are working on not having the intended impact? Do you find yourself working in a company that has a great ‘shipping culture’, but all the things you are shipping don’t seem to be having the right impact? Does it feel like your customers keep asking for more improvements, more changes, while…

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• Dark patterns vs Growth hacking

  I came across an article and related study via a few various places over the past week. If you have not seen it yet, or don’t want to click though – essentially, in February 2019, researchers at Princeton University analysed ~53k product pages from some of the most popular e-commerce sites online and discovered widespread…

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• How a bit of intrigue can transform your product

  My wife found a brand new book in our local library on a recent visit with our kids – it is titled: The Lost Book of Adventure – a good enough title to keep two young boys entertained for a few hours surely – so she took it out. I picked up the book (initially…

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• A redesign of the mobile boarding pass

  Working remotely for Automattic requires you to do a fair bit of travel each year – both for our annual Grand Meetup (in which the whole company comes together), for team meetups and then at times other meetups dependant on the area of the business or projects you are working on. At the most I…

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