Product Management Thoughts

The rise of online checkout and identity products

It was interesting to note recently that closed a $102 million Series B. As that TechCrunch article goes on to share:

In the “last month we’ve seen $927 million — at least — flow into startups with overlapping ecommerce infrastructure market targets.


That’s a pretty significant amount of investment into a relatively ‘new’ space — but obviously COVID has also increased the amount of people shopping online — and the need to solve this problem is one of growing importance and opportunity which a few companies are clearly looking to take advantage.

Personally I look forward to see how these products grow and how they plan to differentiate themselves from each other — as having one or two solutions in this space will make things easier as a shopper — but getting presented with multiple options might only serve to create additional friction during the already friction-filled checkout process.