The Four Horsemen


I came across this interesting presentation by Scott Galloway, a trademark analyst and founder of L2 on the strengths and weaknesses of Apple, Amazon, Google and Facebook.

His delivery style is fast, and I mean fast – so its just as well you can pause the video, take stuff in and replay sections if you want to analyse specific things he mentions in a bit more detail. Key outtakes from what he shares would have to be:

  • Google is not winning the mobile war
  • Amazon can’t sustain its online pure-play
  • Facebook’s acquisition of WhatsApp was a genius move
  • Apple has all the traits of a successful luxury brand – craftsmanship, exceptional price-point and self-expressive benefits