Gary Murray


Over the last 10+ years I have gained a wealth of experience and knowledge working in roles across product, design and marketing. This has allowed me to develop an understanding of the unique role each plays in creating successful products and businesses.

Most recently, I have spent the last 4 years building, growing and mentoring high-performing, remote teams, across both product development and marketing for WooCommerce – one of the most popular eCommerce platforms in the world.

Current focus

Focus area

Design Lead: Store Design Experience

Current project

The introduction of Gutenberg in WordPress opened up a new way to use WordPress. I am currently re imagining the entire cart and checkout experience of WooCommerce for both our merchants and our merchants customers — bringing it up-to-date with current best practices while giving merchants even greater control of their stores cart and checkout.


  • Research
  • Visual design
  • Prototyping
  • Quantitative research & analysis

Selected projects

(Full case studies in progress)

Streamlining the extension management experience 🚄 ⚡

Role: Product and Design Lead, Project Management

We brought the downloading, activation and subscription management experience for our extensions directly into our merchants WooCommerce stores – automating what was previously a very manual and laborious task.

Creating a one-click buying process for our existing customers 🛒 💳

Role: Product and Design Lead, Project Management

We simplified the buying process for existing customers on by creating a “near-as-possible” one-click buying process which removed the need for customers to leave the product page when making a purchase.

Enabling the sharing and transfer of extensions between customers 📤 📥

Role: Product and Design Lead, Project Management

We designed and built a self-service system in order to allow our site builders to seamlessly transfer or share their purchases between themselves and their clients. This not only solved a customer need – it also reduced the burden on our support team.

Simplifying a complex login system to reduce signup friction 🔑 ✨

Role: Concept, Design, Research

I worked with various people across the company to concept a login system that could be used across the company to help reduce brand confusion and signup friction. This login concept is now the backbone of many projects currently underway.


A Zwift Racing update
It's been a while since my last update here on my Zwift …
Winning my first Zwift(power) race
I started on Zwift on 15 Jan 2020, yes I was a …


The curated version of my life 🙂

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