Hi, my name is Gary Murray.

I’m business and product lead, based in the countryside of Ireland, working remotely for Automattic on WooCommerce.

I currently lead work on our Merchant Marketing Platform & Channels at WooCommerce. With 10+ years of experience across a range of leadership roles within product, design and marketing I have helped build and grow high performing teams by leveraging this cross-discipline experience to build empathy and understanding between teams, reduce silo’ing and ultimately deliver great products.

Current focus

Focus area

Product & Business Lead

Current project

The introduction of Gutenberg in WordPress opened up a new way to use WordPress. I am currently re imagining the entire cart and checkout experience of WooCommerce for both our merchants and our merchants customers — bringing it up-to-date with current best practices while giving merchants even greater control of their stores cart and checkout.


Program Management
Product Management Business Growth
Project Management

Selected projects

(Full case studies in progress)

Streamlining the extension management experience 🚄 ⚡

Role: Product and Design Lead, Project Management

We brought the downloading, activation and subscription management experience for our extensions directly into our merchants WooCommerce stores – automating what was previously a very manual and laborious task.

Creating a one-click buying process for our existing customers 🛒 💳

Role: Product and Design Lead, Project Management

We simplified the buying process for existing customers on WooCommerce.com by creating a “near-as-possible” one-click buying process which removed the need for customers to leave the product page when making a purchase.

Enabling the sharing and transfer of extensions between customers 📤 📥

Role: Product and Design Lead, Project Management

We designed and built a self-service system in order to allow our site builders to seamlessly transfer or share their purchases between themselves and their clients. This not only solved a customer need – it also reduced the burden on our support team.

Simplifying a complex login system to reduce signup friction 🔑 ✨

Role: Concept, Design, Research

I worked with various people across the company to concept a login system that could be used across the company to help reduce brand confusion and signup friction. This login concept is now the backbone of many projects currently underway.

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