About

I am a Product/Focus Lead with 10+ years of experience across a range of roles within product, design and marketing. I am known for bringing a strong analytical, data-informed and business-focused approach to solving problems.

Over the last few years, I specialised in building and growing high performing teams in both development and marketing for WooCommerce – one of the most-used eCommerce platforms in the world (~40% of all online stores).


Current role

Product/Focus Lead, WooCommerce at Automattic
March 2020 – Present
Remote

I lead the “Grow” product area for WooCommerce – where our work focuses on providing our merchants with tools and services that help them accelerate the growth of their businesses.


Prior roles

Design Lead, WooCommerce
Feb 2019 – Feb 2020
Remote

I led all our design work around making the process of creating a store as simple and enjoyable as possible using the new concepts introduced by Gutenberg (the new WordPress editor) as well as migrating our existing products that help merchants customise and merchandise their stores to be compatible with Gutenberg.

Head of Marketing, WooCommerce
Feb 2018 – Apr 2019
Remote

I led a globally distributed team, managing all marketing efforts for WooCommerce (one of the most-used eCommerce platforms in the world) across both platform adoption and extension sales.

I was a member of the WooCommerce leadership team, reporting to the SVP of WooCommerce

Product Manager, WooCommerce.com
Jan 2015 – Jan 2018
Remote

I managed and led the product development team that built and maintained WooCommerce.com. During my time leading the team I product managed and designed a number of influential projects for the company – some highlights included: changing from a single license business model to a recurring subscription model, bringing extension management directly into our customers WordPress dashboard, enabling the sharing and transferring of extensions between Store Builders and Store Owners, created a seamless “one-click” purchase experience for existing customers and building a signup flow on WooCommerce.com that gathered valuable information about our customers to assist our marketing teams efforts acquisition efforts.

I was a member of the WooCommerce leadership team, reporting to the SVP of WooCommerce

Designer, WooThemes
Feb 2015 – Dec 2015
Remote

When I joined WooThemes they had grown from being a business that sold WordPress themes and a few plugins to have become better known for their flagship plugin – WooCommerce. I was responsible for repositioning WooThemes from being a theme shop that built one of the most popular eCommerce plugins to a company that was building an eCommerce platform and WooCommerce from being seen as a plugin for WordPress to a viable eCommerce solution.

Founder, StudioMurray
Oct 2010 – Jan 2015
Remote

I founded my own design agency in 2010, clients included: Mercedes-Benz South Africa, Daimler AG (Stuttgart), WooThemes, HeroThemes

Creative Director, SMG Africa
Nov 2006 – Sept 2010
East London, South Africa

Was hired to join SMG Africa (a satellite office of Boomtown) as the first designer to help build the design studio as they expanded into East London.

Helped grow the company from 4 to 34 people and served as the Creative Director of a design team I grew from 1 to 8 designers (across brand, interior and web).