With 10+ years of experience across a range of leadership roles within product, design and marketing I have helped build and grow high performing teams by leveraging this cross-discipline experience to build empathy and understanding between teams, reduce silo’ing and ultimately creating products that deliver tangible value.
What I’m currently working on…
I lead product strategy and management for a new analytics and insights product we are building for WooCommerce merchants.
My work experience…
2025 — Now
Product Lead, WooCommerce
Analytics & Insights
2020 — 2024
Business Lead, WooCommerce
Merchant Marketing & Channels
2019 — 2020
Design Lead, WooCommerce
Checkout
2018 — 2019
Marketing Lead, WooCommerce
WooCommerce
2016 — 2018
Product Lead, WooCommerce
WooCommerce.com
2015 — 2017
Designer, WooThemes
UX, Design, Branding
2010 — 2015
Founder, StudioMurray
UX, Design, Branding, Photography
2006 — 2010
Creative Director, SMG Africa
UX, Design, Branding
Side projects…
I’ve had a few side projects over the years, and am a firm believer that some of the best learning you can get is when you actually try and do things yourself and see how the people you trying to build software for actually use it and or make decisions on what to use. You can see what I’m currently working on as well as previous things I’ve tried, some successful, other not as successful.
