About

With 10+ years of experience across a range of leadership roles within product, design and marketing I have helped build and grow high performing teams by leveraging this cross-discipline experience to build empathy and understanding between teams, reduce silo’ing and ultimately creating products that deliver tangible value.

What I’m currently working on…

I lead product strategy and management for a new analytics and insights product we are building for WooCommerce merchants.

My work experience…

2025 — Now

Product Lead, WooCommerce

Analytics & Insights

2020 — 2024

Business Lead, WooCommerce

Merchant Marketing & Channels

2019 — 2020

Design Lead, WooCommerce

Checkout

2018 — 2019

Marketing Lead, WooCommerce

WooCommerce

2016 — 2018

Product Lead, WooCommerce

WooCommerce.com

2015 — 2017

Designer, WooThemes

UX, Design, Branding

2010 — 2015

Founder, StudioMurray

UX, Design, Branding, Photography

2006 — 2010

Creative Director, SMG Africa

UX, Design, Branding

Side projects…

I’ve had a few side projects over the years, and am a firm believer that some of the best learning you can get is when you actually try and do things yourself and see how the people you trying to build software for actually use it and or make decisions on what to use. You can see what I’m currently working on as well as previous things I’ve tried, some successful, other not as successful.