Category: Design

• A website is just a means to an end

  Small business owners are not website focused. They require an approach that recognizes their entire business and context. The quote above was a highlight from a recent customer survey conducted by Automattic – it seems pretty simple right. Or is it? You see, visit the homepage of most services that allow you to create a…

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• Your biggest user research asset

  We speak a lot about user research at Automattic within our various product divisions and it’s easy to get your head down in the trenches and feel like you don’t have the time to come out to even see your users, never mind speak to them! At times I feel like this, and in my…

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• Conversational design

  I read Die Dashboards Die – by Nir Eyal recently and it resonated with me – but it also got me thinking about how some of this could be applied to traditional web design. Personally, I feel that for too long now websites have just been a way of taking what would have been your…

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• Decision fatigue

  Early this year I was part of a discussion around ‘how many design options to present’ and the topic of decision fatigue came up. Decision fatigue is defined as: Decision fatigue refers to the deteriorating quality of decisions made by an individual, after a long session of decision making. It is now understood as one…

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