The Four Horsemen

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I came across this interesting presentation by Scott Galloway, a trademark analyst and founder of L2 on the strengths and weaknesses of Apple, Amazon, Google and Facebook.

His delivery style is fast, and I mean fast – so its just as well you can pause the video, take stuff in and replay sections if you want to analyse specific things he mentions in a bit more detail. Key outtakes from what he shares would have to be:

  • Google is not winning the mobile war
  • Amazon can’t sustain its online pure-play
  • Facebook’s acquisition of WhatsApp was a genius move
  • Apple has all the traits of a successful luxury brand – craftsmanship, exceptional price-point and self-expressive benefits

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2 responses to “The Four Horsemen”

  1. Dwain avatar
    Dwain

    Thanks for sharing this Gary. Some great insight, wow. Makes you think about what you’re selling. What part of who are we appealing to ?

    1. Gary Murray avatar
      Gary Murray

      Thanks Dwain.

      I literally just watched it again. I take something new out of it every time I watch it at the moment.