I came across this interesting presentation by Scott Galloway, a trademark analyst and founder of L2 on the strengths and weaknesses of Apple, Amazon, Google and Facebook.
His delivery style is fast, and I mean fast – so its just as well you can pause the video, take stuff in and replay sections if you want to analyse specific things he mentions in a bit more detail. Key outtakes from what he shares would have to be:
- Google is not winning the mobile war
- Amazon can’t sustain its online pure-play
- Facebook’s acquisition of WhatsApp was a genius move
- Apple has all the traits of a successful luxury brand – craftsmanship, exceptional price-point and self-expressive benefits
2 replies on “The Four Horsemen”
Thanks for sharing this Gary. Some great insight, wow. Makes you think about what you’re selling. What part of who are we appealing to ?
I literally just watched it again. I take something new out of it every time I watch it at the moment.